Coast Lodge – Green Shoes Events – Events | Marketing | Innovation

Coast Lodge

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Project Description

The Coast Lodge is a boutique guesthouse in stunning Spanish Point, Co Clare. The rooms have been decorated to an extremely high standard and the guesthouse is just 50 metres from the sandy beach and wild Atlantic Waves. The venue also boasts a chic and cosy piano bar and a bistro serving fresh seafood platters, hearty chowders and other delicious local dishes. Green Shoes worked with The Coast Lodge to create a strong online presence that matched the luxury of the guesthouse.

Project Challenge

Despite all of the positives that The Coast Lodge presented, the guesthouse was struggling to attract customers. This was due to a very poor online presence both through an out-dated website and the lack of a strong social media campaign.

What We Did

We initially met with the owners of The Coast Lodge to get a full understanding of the issues they were facing and to see the facilities first hand. We then put together a comprehensive strategy for overhauling their website, improving their social media, focusing on creating positive PR for the guesthouse and ultimately increasing their customer base over the summer months. This strategy was then discussed with the client and tailored to meet their budget and preferences.

Result

New and consistent branding; including the creation of a visual identity pack and new logo. The development of brand new website with booking platform that showcased the facilities and amenities fully. Creation of a new catalogue of modern photos. Creation of a strong social media campaign across a number of channels.

Project Info

Clients

Coast Lodge

Categories

Design, Marketing

Completed

July, 2016

Project Budgets

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